Aduro
Graphic Design & Art DirectionIn the seven years I was employed at Aduro, I had the chance to work on a wide variety of projects, and had a lot of opportunity for growth within the organization. During my employment with Aduro, I developed 50+ brands for Aduro’s clients, provided creative direction and design for 6 events, and led all creative direction, visual strategy, and the company rollout of the company’s rebrand.
Highlights:
Acted as the vision and strategy lead on the company rebrand, coordinating with leadership, stakeholders, vendors, contractors, and finance to ensure complete alignment.
Acted as the direct manager to a team of creatives
Worked directly with leadership and VP of Sales Development to create year marketing plans and strategies.
Work Completed While Employed at AduroAs part of Aduro’s brand refresh, we wanted to create a video that would explain the concept of “human performance” – and how it would give organizations the power to help their employees “find their fire” and become happier, healthier and more fulfilled individuals.
This video was a collaboration between myself acting as Creative Director, Aduro’s Marketing Director and Saskia Potter Photography. We turned this project around in record time, with only a week and a half between initial concept development and the fully finished product. Together we developed a story and concept for the video, cast actors, selected voiceover and music, and then determined visual elements from Aduro’s brand to include.
Video Production by Saskia Potter
