Aduro Firestarter

Creative Direction & Event Strategy

Aduro wanted to do something big to kick off their refreshed brand internally at the end of 2019. Nicknamed “Firestarters” – the employees of Aduro gathered in Kirkland, WA from all over the country to attend the first Firestarter – a two-day internal conference that focused on launching the new brand look, unveiling Aduro’s newest product, and providing valuable learning experiences from guest speakers. To really make it stick with the employees, Aduro wanted to go big on this production.

I led the creative direction of this event, which included event flow and production, music selection, set design, design direction of all print and digital materials, internal promotion, vendor coordination, and managing over 10 different speaker presentations. I had a team of several designers that I was able to direct to create many print and digital pieces for this event.

I’m very proud of this event, which was very highly rated among attendees because it allowed me to take part in all aspects of the creative vision, from the guest speakers that were chosen, all the way down to the music that was played during the transition periods.

Design Support by Caleb Morningstar | Photos by Saskia Potter